Keep it simple.
One clear daily action. Readable screens. An experience designed with older people and smaller devices in mind.
INDEPENDENT LIVING. HUMAN CONNECTION.
A little connection.
A greater sense
of reassurance.
Staying Alive brings daily check-ins, trusted people and practical support into one simple experience. Designed to help people live better independently for longer.
Product concept · Presentation for Manulife
My circle is connected
Manulife
Staying AliveLive Better Independently for Longer
Staying AliveLive Better Independently for Longer
A NEW DAY, TOGETHER
Good morning,
Grace.
One small moment of connection.
✓I’M ALIVETap to check in
NEXT CHECK-IN23 : 59 : 48
JMSYour trusted circle
Illustrative app screen♡ Independence, supported.
DAILY REASSURANCETRUSTED CONNECTIONPRACTICAL SUPPORTCONNECTED CARE
01 / OUR PRODUCT
Simple at the surface.
Thoughtful at every step.
Explore the concept, then use the working interactive demo to walk through the experience.
THE PRODUCT, IN YOUR HANDS
Meet Manulife Staying Alive.
Test onboarding, check-ins, Assist Mode, family features and membership in the current demo.
Interactive prototype. Alerts, calls, fall detection and device connections are simulated. It is not an emergency service.
Show the interactive app on this page
For a full mobile experience, use “Launch interactive app”.
02 / OUR APPROACH
Technology should make
life feel more human.
Keep people close.
Connect reassurance to a trusted circle, with clear check-in status and practical ways to ask for a hand.
Build trust in.
Consent-led sharing and clear access controls are design priorities. Production security and device approvals remain part of implementation.
03 / PRESENTED FOR MANULIFE
A shared focus on
living better, longer.
A proposed Manulife-branded experience that connects independent living with everyday reassurance and family support.
The Staying Alive concept brings the Manulife Staying Alive identity through the app journey—from the first welcome to membership—while keeping the experience calm, approachable and useful.
Partnership concept for discussion. This website does not announce a signed partnership, endorsement or live Manulife service.
Manulife Staying Alive
Live Better Independently for Longer
Daily wellbeingFamily connectionIndependent living
THE MEMBERSHIP CONCEPT
Everyday essentials.
More support when it’s needed.
Manulife Staying AliveLive Better Independently for Longer
Essential safety
$0- Daily check-in
- Morning message & weather
- Up to 3 trusted contacts
- Push + email missed-check-in alerts
- Limited SMS safety alerts
- Basic live location sharing
- 7-day check-in history
- One active Assist Mode timer
Manulife Staying AliveLive Better Independently for Longer
Family coordination
$5 / month- Everything in Free
- Up to 5 trusted contacts
- Alert acknowledgement + fallback escalation
- Unlimited Assist Mode timers
- Family chat
- Email + SMS alert allowance
- 30-day check-in & alert history
- Location history + place alerts
- Ad-free experience
Manulife Staying AliveLive Better Independently for Longer
Connected care
$10 / month- Everything in Premium
- 5-minute trusted-contact video trigger
- 1–2 selected video contacts
- Approved smart health-device connections
- Supported fall-detection alerts
- GP / medical information vault
- Digital will / important documents
- Extended history + priority support
Proposed subscription tiers. SMS allowances depend on country and final service limits. Monthly pricing shown; currency and yearly pricing remain subject to confirmation. Ultra yearly loyalty: 1% discount per consecutive subscribed year, up to 10%, resetting if the subscription lapses. Features are demonstrated as simulations in the interactive app.
04 / LEADERSHIP
Product thinking.
Commercial perspective.
DN
CEO
Digby Nancarrow
A global marketing leader with experience across Coca-Cola, Nestlé, Ford, BMW and the Australian Open. Former Chairman, CEO and Director at McCann Erickson, J. Walter Thompson, DDB Needham and Tennis Australia.
TK
HEAD OF TECH.
Timothy Kim
Entrepreneur and product leader with a track record of building consumer technology companies. Former CEO of 3RDware Korea, leading operations and growth across Asia. Founder of ARAMedia, empowering seniors to create videos with ease.
LA
GENERAL MANAGER
Lisa Askwith
Group CEO, Board Director and people-centred strategist across Singapore, Asia Pacific and beyond. Brings senior leadership experience with Johnson & Johnson, dnata and Safeguard Global. Advises at Board level and helps start-ups scale in global markets.
RL
HEAD OF SALES AND MARKETING
Resa Lee
An experienced people, culture and commercial leader who has worked across 11 markets in APAC, North America and Japan. Leads Sales and Marketing at Staying Alive and develops go-to-market plans to reach the people who need the product most.
LET’S EXPLORE WHAT’S POSSIBLE